Retail is evolving quickly. These days customers expect your online presence and in-store experience to be a perfect reflection of one another. They want your site to offer the same face-to-face customer service, product guidance and inspiring content that they would experience in-store.
How do you meet these expectations?
By effectively utilizing One-to-One with these tips and tricks, provided by Bambuser’s in-house customer experience experts.
Discover how to increase your number of calls and the perfect time to reach out to your browsing customers.
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69% of Europeans want to be inspired when shopping online.
Ecommerce News Europe
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1. Put your staff exactly where your customers need them
When customers walk into your store to browse or seek out specific items, they will probably start looking for a member of staff to answer any product specific questions they might have about spec, color, size, material, etc.
If we translate this to an online scenario, it’s a customer on a PDP (Product Description Page), with only a small amount of info to answer their questions.
After swiftly integrating One-to-One into your PDPs, you can guide customers to make purchases with all the information they need and create a dependable, long-term sales funnel.
Plus, you’ll benefit from the surge in calls Bambuser has recorded in clients embedding One-to-One alongside products.
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2. Follow customer behavior
Coming out of a global pandemic, the retail landscape has changed dramatically.
After a long time shopping only online, customers have become numb to it and are turning to face-to-face in-store experiences.
With the unique, personalized and human-first shopping experience One-to-One provides, you can refresh your customers’ online experience and in-turn nurture stronger, long-term relationships with them.
Bambuser recommends:
- Putting a strong focus on training the sales team that meets shoppers in One-to-One calls; they are your customer-facing heroes!
- Identify success for you. What is a key metric that you are trying to measure?
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3. Three easy ways to enhance your customers’ experience
As well as the above One-to-One tips, why not totally refresh and improve how your brand uses the solution by implementing its latest features at the same time?
- Cobrowsing
- Overlay Widget
- Surf in queue
Please reach out to your Bambuser point of contact to discuss and activate any of the tips and features shown in this article.
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