Brands in every industry use Bambuser’s One-to-Many to connect with their customers, increase sales and nurture brand loyalty, each with a livestreaming style of their own.
Below are four very different brands that have honed their own unique Live Video Shopping formats. To help you improve your live shows, we’ve taken a look at the data and seen why their specific setups are achieving such incredible success.
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Tropic is a beauty brand driven by their strong will to do good in the world. They use Bambuser’s One-to-Many to connect with their customers to promote their 250+ award-winning products.
- Founder Susie Ma hosts the shows incredibly well, providing her customers with a face to the brand and lots of knowledge on how to use the products to get the best results. She is excellent at building a rapport with her viewers, making them feel seen and heard.
- Tropic goes live using just a smartphone, a ring light and basic backdrop, but has seen some incredible sales figures and their audience is growing constantly.
Watch Tropic's shows here
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Bobochic is a Parisian furniture brand that operates totally online without any showrooms. They utilize One-to-Many to bridge the gap between their customers and their products and to cement their future-facing online presence.
- Bobochis often uses One-to-Many’s dual-hosting feature to pair their own hosts and French furniture experts with large social followings.
- They also use One-to-Many to walk their customers through their collections in extremely fine detail, allowing them to ask intricate questions about size, weight, materials and general practicality.
Watch Bobochic's show here
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Saks Fifth Avenue is a world-renowned US fashion retailer using One-to-Many to revolutionize how people shop runway collections from the world's most prestigious designers. Their live shows often garner incredible results with six-figure conversion.
- The brand’s respected Fashion Director Roopal Patel hosts a show called The Saks It List, sharing her favorite trends and how to style them from collections showcased on runways around the world.
- The shows are around 10 mins long and feature a dynamic, multi-camera, landscape setup that enables them to zoom in to give viewers a good look at small product details.
Watch Saks Fifth Avenue shows here
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Hot Topic is an American retail brand specializing in counterculture clothing and accessories. They leveraged One-to-Many to connect with their global audience to celebrate the release of The Batman (2022).
- They focused on the significance in the unique stylistic approach to Robert Pattinson’s Batman – a huge, current subject discussed by fans globally on social media
- The show was hosted by Andy Black, a musician and subculture icon with almost three million followers on Instagram
- The 20-min show used high-quality external cameras to deep-dive into Black’s lifelong love for the comic book hero
Watch Hot Topic's shows here
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Are you missing out on working with Bambuser?
If your brand isn’t taking advantage of Live Video Shopping with Bambuser, get yourself a free demo of One-to-Many. Simply add your email to the form below and we’ll be in touch.
Or, if you’re already a Bambuser customer and you want to make full use of every one of the features mentioned above, reach out to your Bambuser point of contact to find out more.
