February 2020

Bambuser to New York with retail concept store SHOWFIELDS


SHOWFIELDS is a New York-based revolutionary retail concept, built to engage and inspire the sense of discovery through revolving experiences with the brands and communities. SHOWFIELDS opened its doors in late 2018 on Bond Street, NoHo New York, where they showcase a multitude of direct-to-consumer brands to create a stage for immersive storytelling and thus unlock new channels for growth.

SHOWFIELDS is often featured in major publications such as Forbes, the New York Times, Business Insider and Glossy for its innovative and experimental shopping experience.

In connection with this agreement, Bambuser enters the US market, while SHOWFIELDS take the leap into bridging the gap between digital and off-screen retail. The agreement, which initially runs for 24 months, is based on a fixed license fee and a variable part depending on usage.

- We are proud to be the first multi brand retailer to offer Live Video Shopping in the US, and continue to pioneer in the disruptive retail landscape, says Tal Nathanel, Co-Founder and CEO of SHOWFIELDS.  

- SHOWFIELDS is a pioneer within disruptive retail and we are thrilled to have them as our first customer and strategic partner when entering the US market, says Maryam Ghahremani, CEO of Bambuser.

Since the launch of Live Video Shopping, Bambuser has partnered up with a variety of European retailers such as Monki, NA-KD, CAIA Cosmetics, Lyko and LUISAVIAROMA.

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